Arunachal Kiwi Mission Launched

Key Highlights from "Arunachal Kiwi: Arunachal Pradesh's USP Mission" Launch

Mission Overview

• Launch Date: The "Arunachal Kiwi: Arunachal Pradesh's USP" mission was launched by Union Minister Jyotiraditya M. Scindia.
• Objective: To enhance the global recognition of Arunachal Pradesh's organic kiwi under PM Modi's vision of a 'Developed Northeast'.
• Budget: Approximately ₹167 crore allocated for the mission.

Government Collaboration

• Lead Agency: Ministry of Development of North Eastern Region (MoDNER).
• Collaborating Ministries: Agriculture & Farmers Welfare, Rural Development, Food Processing Industries.
• Involvement of Organizations: NABARD, ICAR-CITH, APEDA, NERAMAC, and private investors.

Strategic Approach

• Cluster-Based Farming: Focus on integrated cluster-level post-harvest management hubs in Zero Valley, Dirang, Kalaktang, Shi Yomi, and Dibang Valley.
• Value Chain Enhancements: Addressing critical gaps in the kiwi value chain including cold-chain infrastructure, organic certification, and market access.

Economic Goals

• Production Targets: Aim to achieve a 2,000 MT cold-chain capacity and enhance kiwi shelf life and income for farmers.
• Market Integration: Strengthening connections from farm to market to ensure better pricing for farmers.
• Income Improvement: Targeting a 4-6 times increase in earnings for kiwi-growing communities.

Historical Context

• Current Status: Arunachal Pradesh is India's largest kiwi-producing state, contributing over 50% of the country's kiwi production.
• Organic Certification: The state received its first organic kiwi certification under MOVCD-NER in 2020.

Agricultural Impact

• Area Under Cultivation: Kiwi farming spans over 3,582 hectares across 13 districts, involving over 1,500 farmers.
• Sustainability: The mission aims to transform kiwi into a sustainable cash crop and reduce reliance on traditional "shifting" agriculture in mountainous regions.

Future Vision

• Brand Promotion: Focus on branding "Arunachal Organic Kiwi" through media campaigns and participation in international trade fairs.
• Tourism Development: Potential for agritourism linked to kiwi farming, enhancing the state's appeal as a unique destination.

Ministerial Statements

• Commitment to Farmers: Emphasized the government's role in supporting farmers throughout the entire agricultural value chain.
• Collaboration Model: Highlighted the mission as a pioneering cooperative model integrating various stakeholders for enhanced agricultural outcomes.

Expected Outcomes

• Livelihood Opportunities: Creation of sustainable livelihood opportunities and reduction of post-harvest losses.
• Youth Participation: Increased engagement of rural youth in the kiwi economy.
• Global Market Positioning: Aim for a strong presence in international markets by FY 2028.

This mission reflects a comprehensive strategy to uplift Arunachal Pradesh's agricultural landscape, ensuring the economic empowerment of farmers and promoting the region's unique agricultural products on a global scale.