Nationwide Health Campaign for Women

Summary of the "Swasth Nari, Sashakt Parivar Abhiyaan"

• Campaign Launch: The "Swasth Nari, Sashakt Parivar Abhiyaan" was launched by Prime Minister Narendra Modi on September 17, 2025, in conjunction with the 8th Rashtriya Poshan Maah.

• Objective:

  • To promote preventive health, nutrition, antenatal care (ANC), immunization, and women's wellness.
  • Aligns with PM’s vision for Poshan, Fitness, and Preventive Health, aiming to empower women and strengthen families.

• Duration: The campaign runs from September 17 to October 2, 2025, spanning 13 working days.

• Organizing Bodies: The initiative is supported by the Ministry of Health and Family Welfare (MoHFW) and the Employees’ State Insurance Corporation (ESIC).

• Health Camps:

  • Over 160 ESI hospitals and 1,600 dispensaries across India will organize health camps.
  • Additional support from around 100 volunteering tie-up hospitals.
  • Each ESI hospital will conduct one mobile camp daily, with comprehensive health check-ups including routine ANC services and immunization.
  • 50 blood donation camps will also be organized during this period.

• Target Population: Women beneficiaries, adolescents, and children of all age groups.

• Services Provided:

  • Preventive health check-ups.
  • Awareness on nutrition and healthier cooking practices.
  • Guidance on family-based physical activities and regular health check-ups.
  • Distribution of the Mother Child Protection (MCP) card.

• Specialist Care Integration:

  • Immediate referrals for cases needing further treatment.
  • On-site specialist consultation camps in hospitals.

• Additional Initiatives:

  • ESIC’s support for TB eradication through the Nikshay Mitra pledge campaigns.

• Conclusion: The campaign aims to foster a healthy and prosperous India by ensuring the health and welfare of women, supporting family structures, and contributing to the vision of a Viksit Bharat (Developed India).

This structured and comprehensive approach represents the largest health outreach initiative targeting women and children in India.