Global Growth of Traditional Medicine

Summary of Key Facts on Traditional Medicine and Ayurveda

• Global Scope:

  • Traditional medicine is practiced in 88% of WHO member states (170 out of 194 countries).
  • It serves as primary healthcare for billions, especially in low- and middle-income nations due to its accessibility and affordability.

• Market Growth:

  • Global traditional medicine market projected to reach $583 billion by 2025, with annual growth rates of 10%-20%.
  • Sector valuations include:
    • China’s Traditional Chinese Medicine: $122.4 billion.
    • Australia’s Herbal Medicine: $3.97 billion.
    • India’s AYUSH sector: $43.4 billion.

• Transformation in India:

  • The AYUSH sector includes over 92,000 MSMEs and has expanded nearly eight-fold in less than a decade.
  • Revenue growth in the manufacturing sector from ₹21,697 crore (2014-15) to over ₹1.37 lakh crore.
  • The services sector generates ₹1.67 lakh crore in revenue.

• Global Exports:

  • India exports AYUSH and herbal products worth $1.54 billion to over 150 countries.
  • Ayurveda recognized as a medical system in several nations, improving India’s economic opportunity and soft power.

• Public Awareness and Use:

  • National Sample Survey Office (2022-23) showed:
    • 95% awareness in rural areas and 96% in urban centres.
    • Over 50% of the population reported using AYUSH systems the previous year, with Ayurveda as the preferred choice for rejuvenation and preventive care.

• Research Initiatives:

  • India invests in traditional medicine research through institutions like:
    • All India Institute of Ayurveda.
    • Institute of Teaching and Research in Ayurveda.
    • National Institute of Ayurveda.
    • Central Council for Research in Ayurvedic Sciences.

• International Cooperation and Agreements:

  • Ministry of AYUSH’s International Cooperation Scheme led to:
    • 25 bilateral agreements and 52 institutional partnerships.
    • Establishment of 43 AYUSH Information Cells in 39 countries and 15 academic chairs at foreign universities.

• WHO Global Traditional Medicine Centre:

  • Located in India, aiming to integrate traditional medicine with modern science and technologies, including AI.
  • WHO publication emphasizes AI’s role in enhancing clinical validation and predictive care in traditional medicine systems.

• Holistic Philosophy of Ayurveda:

  • Ayurveda emphasizes balance between body, mind, humans, and nature, making it a comprehensive solution for contemporary health and environmental challenges.
  • Its relevance extends beyond human wellness to include veterinary care and plant health.

• Upcoming Observance:

  • Ayurveda Day celebrated on September 23, with the theme for 2025 being "Ayurveda for People & Planet."

• Health Care Approach:

  • India’s effort to mainstream traditional medicine emphasizes preventive, affordable, inclusive, and sustainable healthcare.
  • Ayurveda is framed as a movement that connects traditional knowledge with modern needs, enhancing its role in global health architecture.

This summary underscores the vital role of traditional medicine and Ayurveda, reflecting a blend of ancient wisdom and modern scientific advancements, positioning them as integral to future health policy and practice.